DIY VIDEO MARKETING: Taking Advantage of the Video Revolution (without spending any money)

with guest blogger Gabrielle Battistel from Trailermade Production




Healthy and warm hellos to you! Marilyn Forsyth kindly invited me to share some thoughts with you from my writerly blog and working worlds… great to be here!







I work in video production and created the video trailer and teasers for Marilyn’s book, The Farmer's Perfect Match, through my production company Trailermade Production. I’ve worked in production and marketing for quite some time now, making trailers and animates for authors in varying genres all around the world.

Friends, I’ve soaked up the importance of how video marketing is needed and utilised, and I’d like to share a bit of knowledge with you…

Online video is now the 'go to' medium for promotion. Users/viewers gravitate in droves to the play button, especially in social media. A quick search on web video statistics will give you mind-blowing insights, like Facebook “having 8 billion average daily video views from 500 million users.” (Whoah!)*

Now, for Authors on the promo trail, we are amongst exciting times because Authors can take advantage of this video explosion. Yes, you can spend wisely on “investment dressing” items like trailers and promos, BUT there are a couple of things you can do DIY-style that are easy and COST FREE!!








Here’s a little something from my own writer’s blog, GabbaWrites, about VLOGGING (video blogging) and on-camera VIDEO APPEARANCES…

https://www.youtube.com/watch?v=uiHEfIXxM9g




Sight and sound and people in action are what viewers are drawn to like bees to pollen. For Authors, it’s a great time to leap into DIY vid marketing and the opportunity that comes with the way viewers gulp up online video. Vlogging is enticing and super engaging – just like the buzz you get after meeting an author at their signing event.So, with that, let me ask  some discussion questions:

What can you share with your viewers/readers that utilises that one-on-one ‘intimacy’? (How about what your writer’s space looks like - people love that!)

Did you cry through writing a particular scene … or an ending? Tell us about that.  (People love behind-the-scenes stuff like that too.)

Can you share how your research has taken you into some weird places on the web?


How about sharing the ways your pet tries to get your attention (like mine did in my vlog post)?
Viewers eat every bit of that sort of stuff up like cookie monster on a binge! (Right down to the last crumb.)

Give vlogging a go … you might be pleasantly surprised! If you get an opportunity to have a free on-camera video appearance PLEASE don’t be afraid … be inspired! There’s more tips from me on that, so PLEASE ASK!

You’re welcome to ask questions in the comments below. I’ll be answering them here and in my next vlog posts. Meantime, here’s Marilyn’s Trailer…

 https://www.youtube.com/watch?v=durVf6tCap8

And in Breathless tradition:

I love to love... the optimism of empowerment. Give them a fish and they eat tonight. Teach them to fish and they’ll nourish themselves. (Hence give DIY vid marketing a go!)
I love to laugh... at the level of the good, healthy, tears running down your face type of stuff.
I love to learn... about people’s observances … e.g. when’s the first appearance of the kitty in my vlog post? You can answer that in the comments!

* http://techcrunch.com/2015/11/04/facebook-video-views/

You can get in touch with the lovely Gabrielle via these social media links:
Facebook: www.facebook.com/GabbaWrites
Twitter: www.twitter.com/gabbawrites
@gabbawrites
Trailermade Production website: www.trailermadeproduction.com